US EditionThe Maker of Tide and Charmin Said It Will Raise Prices in Part because of Tariffs
UNITED STATES, JUL 29 – Procter & Gamble will implement mid-single-digit price hikes on 25% of U.S. products to offset $1 billion in tariff costs before tax, amid cautious consumer spending.
- Procter & Gamble revealed plans to increase prices by mid-single-digit percentages on roughly a quarter of its U.S. product lineup starting in August 2025 to help mitigate the impact of higher tariff expenses.
- The price increases align with P&G’s forecast of approximately $1 billion in tariff-related expenses before taxes for the 2026 fiscal year and represent ongoing measures to lessen tariff effects through adjustments in sourcing and product formulations.
- In the fiscal fourth quarter ending June 30, 2025, P&G’s revenue reached $20.9 billion, reflecting a 2% growth compared to the same period last year, while net income totaled $3.62 billion despite ongoing cautious consumer spending.
- Andre Schulten, P&G’s CFO, noted that consumers are increasingly discerning, and the planned price increases paired with enhancements to products are expected to generate approximately 2 to 2.5 percent inflation across the company’s portfolio.
- Shailesh Jejurikar, currently serving as P&G’s chief operating officer, has been appointed to take over as CEO from Jon Moeller starting January 1, 2026. This leadership transition is part of a broader restructuring initiative that also plans to reduce up to 7,000 non-manufacturing positions over the next two years to support faster growth.
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The US consumer goods group Procter & Gamble (P&G) expects high costs due to President Donald Trump's customs policy. The company also reported that commodity prices and interest costs have increased on Tuesday. The money will soon be collected from customers. For example, Procter & Gamble manufactures products from brands such as Ariel, Pampers and Oral-B, including shampoos, toothbrushes, detergents and health products. More than a third of th…
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KCRGP&G, the maker of Tide and Charmin, to raise prices in part due to tariffs
The price increases on about a quarter of P&G products come as the company said its consumers have become more cautious, leading them to delay purchases.
Tariffs will push Procter & Gamble’s prices higher, but maker of consumer products is wary of the discounting frenzy
Procter & Gamble Co. on Tuesday said it would raise prices on around 25% of the products it sells in the U.S. due to tariffs. But as higher prices keep shoppers cautious, executives at the maker of consumer products including Tide and Bounty argued that cheaper products don’t guarantee longer-term success. Article Attribution | Read More at Article Source The post Tariffs will push Procter & Gamble’s prices higher, but maker of consumer products…
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