US EditionOutlook for the Iaa 2025: Colorful City Party Instead of Trade Fair Gray
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For the third time, after 2021 and 2023, the International Motor Show (IAA) will take place in Munich in mid-September. Even though the trade fair no longer enjoys the enormous significance it enjoyed in the 1990s and 2000s, expectations among many exhibitors are higher than ever in these difficult economic times. The days when the IAA was considered the world's leading automotive trade fair are long gone. Trade fairs outside of China hardly hav…
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