US EditionOut \ Look: McDonald’s the Biggest Brand on OOH in Q1
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Out \ Look: McDonald’s the Biggest Brand on OOH in Q1
James Byrne, marketing manager, PML Group with this week’s Out \ Look on Out of Home McDonald’s the Biggest Brand on OOH in Q1 McDonald’s was the biggest brand on OOH in the first quarter, according to WATCH, PML Group’s market intelligence resource. Its investment in the channel accounted for 2.5% of all OOH display value and included promotion of Eurosaver, McCrispy and breakfast offerings along with tie-ins with the Minecraft movie and Stormz…
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