Oura confirms it has no plans to stop its recurring fees

Oura Ring’s Subscription Gamble: Why the Health Tech Pioneer Is Doubling Down on Recurring Revenue

In an era when consumers increasingly balk at subscription fatigue, Oura Health has planted its flag firmly in the recurring revenue camp. The Finnish health technology company, maker of the sleek titanium ring that tracks sleep, activity, and readiness metrics, has reaffirmed its commitment to the subscription model that has drawn both praise and criticism since its introduction. This strategic decision comes at a pivotal moment for wearable he…

Oura confirms it has no plans to stop its recurring fees

Credit: Kaitlyn Cimino / Android Authority TL;DR Oura has no plans to move away from its subscription model. The company’s CEO claims that recurring fees are necessary to support its focus on accuracy and long-term health insights. A subscription costs $5.99 per month and is required in addition to the purchase of an Oura Ring. A number of challengers have come for Oura’s throne in recent years, like the Samsung Galaxy Ring and Reebok Smart Rin…