Beyond Meat Bets on Chicken Again

Beyond Meat Bets on Chicken Again

Beyond Meat is returning to its roots. After getting its start by pioneering plant-based chicken strips more than a decade ago, the company phased them out in 2019, citing a need to improve taste and texture. Now, a reimagined and improved unbreaded product, Beyond Chicken Pieces, is launching at more than 1,900 Kroger locations across the US. Beyond Meat | Instagram The launch is paired with a splashy campaign that extends beyond the grocery ai…

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The chain’s collaboration with Kar’s Nuts features the taste of its donuts and coffee, and Beyond Meat debuts chicken pieces for home cooked meals.

Beyond Meat Launches Beyond Chicken Pieces at Kroger Stores Nationwide

The all-new Beyond Chicken Pieces offer consumers the delicious and satisfying taste of unbreaded chicken with the added nutritional benefits of plant-based protein. ... Continue reading: Beyond Meat Launches Beyond Chicken Pieces at Kroger Stores Nationwide.

Beyond Meat Launches Beyond Chicken® Pieces at Kroger Stores Nationwide

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'Our Most Requested Product': Beyond Meat Brings Back a Fan Favourite

6 Mins Read Beyond Meat has launched plant-based Chicken Pieces at Kroger stores across the US, marking a new iteration of its first-ever product, and the return of a fan favourite. At the behest of its fans, plant-based giant Beyond Meat has brought back the cult-favourite product that kickstarted the company’s journey. The El Segundo-based firm has reintroduced Chicken Pieces, a successor to its first-ever product, Chicken Strips, which was di…