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Optimizely and commercetools Partner to Accelerate Enterprise Retail Experiences

Summary by CMS Critic
It’s no secret that retail is under pressure. The “trade wars” and tariff drama are creating a groundswell of uncertainty, and consumers are shifting their behavior in response. As such, brands are looking for new ways tap AI-powered personalization to drive clicks and sales across the digital commerce frontier. We’re seeing a lot of new innovation...
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CMS Critic broke the news in on Thursday, May 22, 2025.
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