OpenAI starts testing ads in free version of ChatGPT
- On February 9, OpenAI began testing ads in ChatGPT for logged‑in U.S. users over 18 on the Free and Go tiers, describing the rollout as a limited test to learn and listen.
- OpenAI announced last month that advertising will help offset massive costs and subsidize Free and Go plans as it scales toward a possible IPO while remaining unprofitable.
- Ads will appear at the bottom of ChatGPT responses, tailored by conversation topic and past interactions, with user controls to dismiss ads, view reasons, and manage personalization settings.
- The rollout prompted Anthropic to air Super Bowl commercials mocking ad-backed chatbots and promising Claude will stay ad-free, while OpenAI CEO Sam Altman called the ads "dishonest" amid competitor criticism.
- Beyond display ads, industry tests include Perplexity, Microsoft Copilot, Google Gemini, and Grok, with commerce features like in‑AI checkout and revenue‑sharing, indicating monetization growth.
98 Articles
98 Articles
ChatGPT now includes ads — and that subtle shift could reshape the emotional bond users have with the world’s favorite AI chatbot
ChatGPT’s introduction of ads may subtly erode user trust and attention at the exact moment Gemini’s ad-light, deeply integrated approach is making it easier for people to drift toward Google’s AI instead.
OpenAI has started including ads in the base versions of its ChatGPT app, hoping that users won't be annoyed by the interruptions. The move is a way for OpenAI to generate revenue as costs rise rapidly.
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