OpenAI starts testing ads in free version of ChatGPT
- On February 9, OpenAI began testing ads in ChatGPT for logged‑in U.S. users over 18 on the Free and Go tiers, describing the rollout as a limited test to learn and listen.
- OpenAI announced last month that advertising will help offset massive costs and subsidize Free and Go plans as it scales toward a possible IPO while remaining unprofitable.
- Ads will appear at the bottom of ChatGPT responses, tailored by conversation topic and past interactions, with user controls to dismiss ads, view reasons, and manage personalization settings.
- The rollout prompted Anthropic to air Super Bowl commercials mocking ad-backed chatbots and promising Claude will stay ad-free, while OpenAI CEO Sam Altman called the ads "dishonest" amid competitor criticism.
- Beyond display ads, industry tests include Perplexity, Microsoft Copilot, Google Gemini, and Grok, with commerce features like in‑AI checkout and revenue‑sharing, indicating monetization growth.
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OpenAI has started including ads in the base versions of its ChatGPT app, hoping that users won't be annoyed by the interruptions. The move is a way for OpenAI to generate revenue as costs rise rapidly.
The free lunch is over.
ChatGPT ads: OpenAI is rolling them out now
OpenAI has begun rolling out ads inside ChatGPT, marking a major shift for a product that has largely operated without traditional advertising since its launch in 2022.In a blog post published this week, the company confirmed it is testing ads for logged-in users on its Free and Go plans in the U.S., while keeping paid tiers like Pro, Business, Enterprise, and Education ad-free. OpenAI said the move will help fund broader access to advanced AI t…
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