OpenAI expands ChatGPT ads to 26 more countries in bid to boost revenue
- On Wednesday, OpenAI expanded ChatGPT Ads to 26 additional countries, bringing the total to 89 nations worldwide. The expansion aims to boost advertising revenue ahead of a potential initial public offering.
- OpenAI's advertising business reached an annualized revenue run rate of $1 billion by August, up from $100 million in March. More than 100,000 advertisers have run campaigns since testing began earlier this year.
- The expansion adds 14 Latin American countries including Argentina, Chile, Colombia and Peru, alongside markets across Europe, the Middle East, Africa and Asia. Ads appear only on ChatGPT's Free and Go plans; Plus, Pro and Enterprise subscriptions remain ad-free.
- OpenAI is positioning its 8-month-old ads product as a core business pillar alongside enterprise contracts and usage-based APIs. "We see an opportunity to help them discover products and services," the company said.
- Executives have signaled they are eyeing a 2027 listing for a potential initial public offering. Rival Anthropic has been meeting with investors in recent weeks but pledged to keep its competing chatbot, Claude, ad-free.
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Advertisers in 26 more countries gain ChatGPT ads, bringing the total to 89
Argentina, Nigeria, Pakistan and 23 other markets can buy via Ads Manager or partners. OpenAI's 100,000-advertiser count is cumulative. What does it measure? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
ChatGPT ads reach 89 countries as advertisers pass 100,000
OpenAI is bringing ads in ChatGPT to 26 more countries, taking the total to 89. More than 100,000 advertisers have now run campaigns on the platform, the company said. It launched ChatGPT ads just over eight months ago. OpenAI announced the expansion in a blog post on Wednesday. The new markets include 14 more Latin […] This story continues at The Next Web
OpenAI has expanded its ChatGPT advertising to 26 more countries, bringing the service to 89 markets. The move is part of a plan to boost advertising revenue ahead of a potential IPO.
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