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Online travel agent eDreams fined $10.7 million by Italy's competition watchdog

  • EDreams has been fined €9 million by Italy's competition authority for its misleading subscription-based travel program called eDreams Prime, which misrepresented discount prices to consumers.
  • Ryanair criticized the practices of eDreams, claiming they expose consumers to overcharging through undisclosed fees, and urged regulators for stricter actions.
  • The Italian Competition Authority found that prime users often see higher prices than non-subscribers, which confirms similar findings of misleading practices in Germany.
  • An eDreams spokesperson stated that they are appealing the decision and believe their business model complies with EU law.
Insights by Ground AI

17 Articles

Lean Right

According to the Authority, the online travel platform would have urged users to join the Prime subscription aggressively and without clarity

·Italy
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Lean Right

The Authority has established that companies, when offering flights and stays via website and app, have resorted to misleading assumptions and undue conditioning techniques, including manipulative strategies

·Milan, Italy
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La Repubblica broke the news in Turin, Italy on Wednesday, February 4, 2026.
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