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One NKY family’s ‘lousy’ hike in the woods sparked a relatable brand
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One NKY family’s ‘lousy’ hike in the woods sparked a relatable brand
Trekking through the muck of a creek in Red River Gorge was not then 6-year-old Gabe Pleiman’s idea of a good time. To make matters worse, the mile-and-a-half round-trip on the Sheltowee Trace Trail was taking the Pleiman family half a day to complete because of the conditions. The bottom line: Gabe was miserable, and he let it be known in the worst words his 6-year-old vocabulary could muster. “It’s a beautiful hike,” said Gabe’s dad, Adam Plei…
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