ON LEADERSHIP: Why recruitment needs to be treated like a sales process
Marketing teams partnering with HR can boost recruitment by showcasing company culture and growth, reaching diverse candidates via targeted social platforms, experts say.
4 Articles
4 Articles
ON LEADERSHIP: Why recruitment needs to be treated like a sales process
I recently had the opportunity to hear Kathleen Quinn Votaw, speaker, author, and HR expert, deliver a talk that stopped me in my tracks. Among her many insights, one stood out: Recruitment is a sales process. At first, it seems like a clever analogy. But the more you think about it, the more it holds up. Recruiting is sales. You’re selling your company to potential employees. You’re trying to stand out in a noisy marketplace, capture attention,…
Why Starting with the CV Is a Fundamental Flaw in Modern Recruitment
Stuart Gentle Publisher at Onrec 18 Nov 2025|News archiveWhy Starting with the CV Is a Fundamental Flaw in Modern RecruitmentAnd why personality sub-factor profiling is now the evidence-based alternative For decades, recruitment has been built on a familiar ritual. A vacancy opens. Candidates are invited to apply. CVs pour in. The first task is always the same: filter those CVs, read them, rank them, reject them, shortlist from them, and decide…
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