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ON LEADERSHIP: Why recruitment needs to be treated like a sales process

Marketing teams partnering with HR can boost recruitment by showcasing company culture and growth, reaching diverse candidates via targeted social platforms, experts say.

Summary by Daily Local News
I recently had the opportunity to hear Kathleen Quinn Votaw, speaker, author, and HR expert, deliver a talk that stopped me in my tracks. Among her many insights, one stood out: Recruitment is a sales process. At first, it seems like a clever analogy. But the more you think about it, the more it holds up. Recruiting is sales. You’re selling your company to potential employees. You’re trying to stand out in a noisy marketplace, capture attention,…

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onrec.com broke the news in on Tuesday, November 18, 2025.
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