Omnicom Lands Coca-Cola's North American Media Business, as WPP Retains Its Global Remit

Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally

The beverage giant hosted two separate pitches after Publicis resigned its North America media business for PepsiCo.

Omnicom lands Coca-Cola's North American media business, as WPP retains its global remit

The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.

Coca-Cola hands North America media to Omnicom

Coca-Cola and PepsiCo have traded media agencies in one of advertising’s biggest competitive markets. Coca-Cola has awarded its North America media account to Omnicom following a review that came down to the holding company and Dentsu. The move gives Omnicom one of the beverage industry’s most closely watched accounts just weeks after longtime client PepsiCo … Continue reading "Coca-Cola hands North America media to Omnicom"

WPP Media retains Coca-Cola media in Australia and New Zealand following global review

WPP Media has retained Coca-Cola's media business in Australia and New Zealand, after The Coca-Cola Company completed a global review of its marketing operating system.   The company says the review reaffirms its commitment to building a world-class marketing ecosystem designed to drive growth, strengthen consumer connections and unlock the next generation of capabilities powered

Omnicom lands Coca-Cola’s North American media business

The cola wars have a new front and it runs straight through Omnicom. Weeks after PepsiCo ended a relationship with the holding company that had lasted almost 30 years, Coca-Cola has handed it the keys to North America. WPP will maintain its global remit outside of Japan and South Korea, which…