Omdia: demand for OLED TVs in China rises sharply in 2025

OLED is increasingly conquering the market for premium TVs. This is particularly evident in the largest TV sales market in the world: China. Omdia Research's market researchers reckon that 2025 OLED TVs in the premium range will represent a substantial 78.3% of the brand. In 2024, this was only 47.2%. This would mean that there should be a significant shift from LCDs to OLEDs. The reasons for this are probably relatively diverse and not only bas…

Omdia: demand for OLED TVs in China rises sharply in 2025

According to Omdia, demand for OLED TVs in China has risen dramatically in the past few months. The company looks at the premium TV segment (TVs that cost over $2,500), and says that in 2024 47.2% of these TVs were OLED TVs. In early 2025, this has risen to around 78.3% of the market.The premium TV segment in China is not large, with total annual sales between $145 million to $220 million USD. But this is an encouraging sign, mostly for LG Displ…