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Oil and gas majors stick to their guns on climate advertising

Oil and gas companies maintain climate advertising to shape public perception despite legal actions accusing them of greenwashing, with over 2,000 ads analyzed since 2006, experts said.

  • On Thursday, TotalEnergies will learn if a French court finds it misled consumers with climate pledges begun in 2021, while oil and gas majors face dozens of cases in Europe and the United States.
  • Since the early 2000s, oil and gas companies shifted from denying climate science to promoting carbon capture, biofuels, solar and hydrogen as essential to the energy transition.
  • Analysis of more than 2,000 advertisements shows fossil-fuel messaging vanished in the 2020s, while Benjamin Franta said, `They're giving false reassurance, like: Don't worry, we don't need to change anything.'
  • Legal actions have yielded mixed results as a New York court recently rejected a greenwashing claim, Repsol won a case this year, and California authorities seek large climate-related damages.
  • Broader anti‑greenwashing moves show Europe has clarified rules in sectors such as aviation, food and clothing, while the TotalEnergies ruling could set far‑reaching greenwashing precedents.
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Oil and gas majors stick to their guns on climate advertising

Oil and gas companies have increasingly come under legal attack over their role in contributing to global warming, yet unlike other industries that face tougher regulations they have not abandoned their climate marketing claims.

·Missoula, United States
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IBTimes broke the news in United States on Thursday, October 23, 2025.
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