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Ogilvy Malaysia's Raya campaign for Enchanteur and Scentify makes pet odors a thing of the past

Summary by Campaign Brief Asia
Ogilvy Malaysia has launched the Enchanteur x Scentify Raya 2025 campaign, titled ‘Raya Ini, Kucing Bukan Bintang Utama’ (Your Cat Is Not the Star This Raya), the campaign aims to drive cross-category sales by positioning both brands as essential for creating a complete and memorable Raya celebration, focusing on the importance of personal and home fragrances in enhancing the festive atmosphere.
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Campaign Brief AsiaCampaign Brief Asia

Ogilvy Malaysia's Raya campaign for Enchanteur and Scentify makes pet odors a thing of the past

Ogilvy Malaysia has launched the Enchanteur x Scentify Raya 2025 campaign, titled ‘Raya Ini, Kucing Bukan Bintang Utama’ (Your Cat Is Not the Star This Raya), the campaign aims to drive cross-category sales by positioning both brands as essential for creating a complete and memorable Raya celebration, focusing on the importance of personal and home fragrances in enhancing the festive atmosphere.

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Campaign Brief Asia broke the news in on Tuesday, April 1, 2025.
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