Odyssey unveils her new graphic identity

On 14 April 2025 in Paris, Odyssey, a brand dedicated to Japanese gaming and pop culture, presents its new visual identity, designed by DENTSU CREATIVE. Combining Japanese aesthetics, pixel art and modular typography, this rebranding announces the beginning of a global collaboration designed to strengthen the cultural positioning of the brand and to engage its community of enthusiasts for a long time. Combining passion for Japanese video game an…