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O2 revisits its roots in new 'Essential for Life' TV campaign

Summary by Marketing Beat
Telecom firm O2 is spotlighting the role it can play in connecting people during life’s “most exciting moments” with the launch of a wide-ranging new brand platform. Developed in partnership with creative agency of record VCCP, ‘Essential for Life’ takes the brand back to its roots, revisiting its founding message from 2002 which positioned the services it provides as “as essential for living as oxygen is for life”. The campaign will be spearhea…
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O2 revisits its roots in new 'Essential for Life' TV campaign

Telecom firm O2 is spotlighting the role it can play in connecting people during life’s “most exciting moments” with the launch of a wide-ranging new brand platform. Developed in partnership with creative agency of record VCCP, ‘Essential for Life’ takes the brand back to its roots, revisiting its founding message from 2002 which positioned the services it provides as “as essential for living as oxygen is for life”. The campaign will be spearhea…

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Marketing Beat broke the news in on Friday, March 28, 2025.
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