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Nykaa expands beauty portfolio with Selena Gomez’s Rare Beauty launch in India
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Nykaa Launches Selena Gomez's Rare Beauty in India, Expanding Premium Beauty Access
Nykaa partners with Rare Beauty to launch Selena Gomez's cosmetics line in India, offering inclusive, vegan products through online and offline channels, aligning with Nykaa's premium beauty strategy.
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Nykaa expands beauty portfolio with Selena Gomez’s Rare Beauty launch in India
New Delhi: Nykaa expanded its global beauty portfolio with the launch of Rare Beauty, the cosmetics brand founded by singer and actress Selena Gomez, in India. The brand became available on Nykaa’s website, mobile app, and across 30 Nykaa stores nationwide. The launch included some of Rare Beauty’s best-known products, such as the Soft Pinch Liquid Blush, Soft Pinch Tinted Lip Oil, and the True to Myself Natural Matte Longwear Foundation. Founde…
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