US EditionNutella Is Launching a New Flavor for the First Time in Over 60 Years
- Ferrero North America announced Nutella Peanut, a new flavor combining Nutella's creaminess with roasted peanuts, releasing in spring 2026 in the US.
- Ferrero developed Nutella Peanut after noting strong peanut demand in the US market and investing in a $75 million Illinois facility expansion.
- The spread is distinct from peanut butter, maintaining Nutella's unique hazelnut and chocolate profile with added peanut flavor, not intended as a peanut butter substitute.
- Michael Lindsey stated, 'Our momentum here has never been stronger,' highlighting the launch as a defining moment aimed at US market growth and consumer engagement.
- Nutella Peanut is part of Ferrero's broader plan to expand its North American presence, including new products like Ferrero Rocher squares releasing later this year.
15 Articles
15 Articles
Nutella Is Launching a New Flavor for the First Time in Over 60 Years
It taps into Americans' love of a certain humble nut.Adobe / AdobeIs there anything that doesn't go well with Nutella? Whether you're swirling spoonfuls into cake batter, cookie dough, banana bread, buttercream, or eating straight from the jar, we can't think of anything that doesn't instantly taste better when slathered with the rich, creamy chocolate-hazelnut spread.People all over the world love Nutella so much that the brand hasn't needed to…
Ferrero Announces the Creation of a Nutella Flavor "Peanut"
In addition to the Nutella "peahuet" flavour, Ferrero's North American branch has announced two novelties in its shelves: squares of Ferrero Rocher chocolate, put on sale next September, and Tic Tac taste Dr Pepper, expected them in autumn.
Nutella adds first new spread in 60 years - the flavor took 5 years to create
FERRERO, the creator of the iconic hazelnut cocoa treat Nutella, has whipped up a new spread for the first time in over six decades. The new flavor, enhanced with a crunchy twist, saw a lot of thought go into it, taking five years to perfect the recipe. AFPFerrero, the creator of Nutella, has created a new version of the iconic spread[/caption] Founded in 1946 in Italy, Ferrero is a family-owned company that creates chocolate and confectionery p…
Nutella’s First New Flavor in 60 Years Pairs Hazelnut with a Surprise Twist
The new Nutella flavor will release exclusively in the U.S. in Spring 2026.Courtesy of FerreroNutella lovers rejoice! In news announced in early May, the brand is set to release Nutella Peanut as its first new flavor in the United States—a first for the brand in over 60 years. Announced via a statement by parent company Ferrero North America, Nutella Peanut "combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious …
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