Numerator launches 'Worldpanel by Numerator' as new global brand identity

Numerator launches 'Worldpanel by Numerator' as new global brand identity

Numerator, a data and technology company serving the market research space, has announced the launch of Worldpanel by Numerator, the new brand identity for its global business. This milestone follows Numerator’s January 2025 announcement of its combination with Worldpanel to create a global first-party consumer data company, operated by Numerator and backed by Bain Capital. […] The post Numerator launches ‘Worldpanel by Numerator’ as new global …

Numerator unveils ‘Worldpanel by Numerator’ to reflect global first-party consumer data ambitions

Mumbai: Numerator, a leading data and technology company serving the market research sector, has officially launched Worldpanel by Numerator, a new brand identity for its global operations. The move comes in the wake of its January 2025 integration with Worldpanel, creating a unified first-party consumer data powerhouse backed by Bain Capital. Worldpanel by Numerator now tracks over 563 billion consumer-brand interactions and 4 million consumpti…