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Novo Nordisk ends deal with Hims & Hers over sales of Wegovy copycats; HIMS drops 20%

  • On June 23, 2025, Novo Nordisk ended its marketing deal with Hims & Hers Health over concerns about deceptive promotion of cheaper knock-off Wegovy drugs in the U.S.
  • The termination followed the FDA's resolution of the Wegovy shortage in late April and Novo Nordisk's claim that Hims violated laws banning mass sales of compounded drugs disguised as personalized treatments.
  • Novo Nordisk accused Hims & Hers of risking patient safety by selling illegitimate semaglutide drugs containing unapproved ingredients from foreign suppliers not inspected or authorized by the FDA.
  • Shares of Hims & Hers dropped nearly 30% in morning trading on the news, while Novo Nordisk pledged to protect patients and maintain Wegovy access through other trusted telehealth partners.
  • The split highlights regulatory challenges in the obesity drug market, which analysts predict could surpass $150 billion globally by 2035 and remain highly competitive amid quality and safety concerns.
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The recent break between Hims & Hers and Novo Nordisk led to a 35% sharp fall in Hims & Hers shares.According to the original report, Novo Nordisk, the Danish pharmaceutical giant, decided to terminate his agreement because Hims promoted a more economical version of his popular weight loss drug, Wegovy.Accusations and ControversiesThe situation escalated quickly after Novo Nordisk accused Hims of violating laws by selling massively composite dru…

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Daily Voice broke the news in on Monday, June 23, 2025.
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