Nothing overtakes all other smartphone brands in India, with a year-over-year growth rate of 105% in Q2 2026
Nothing grew 105% in India as smartphone shipments fell 10%, with rising memory costs pushing average prices up about 15%, Counterpoint Research said.
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10 Articles
India's smartphone market sees double digit decline, Nothing fastest growing brand
India's smartphone market declined 10 per cent in Q2 2026 as rising memory prices hit demand, according to a fresh report. Despite the slowdown, Nothing emerged as the fastest-growing smartphone brand in the country.
Nothing overtakes all other smartphone brands in India, with a year-over-year growth rate of 105% in Q2 2026
“Nothing” became India’s fastest-growing smartphone brand in Q2 2026, with an impressive 105% year-on-year growth rate. This is the ninth time it has been recognised in ten consecutive quarters, thanks to robust demand for the Phone 4a Series and improved brand presence from RCB title sponsorship during the IPL. On its first day, the Phone 4b sold the most in the ₹30,000+ segment on Flipkart, with the limited RCB Edition selling out in less than…
India’s mass-market mobile segment declined 45% YoY
India’s mass-market mobile segment (sub-15k) has been hit the hardest, with its shipments declining 45% year-over-year (YoY), noted Counterpoint Research due to rising memory prices, which has forced OEMs to hike smartphone prices and expand their 4G portfolios to address changing market dynamics
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