US EditionNo Reservations About Putting Restaurants First
Summary by Modern Restaurant Management
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No Reservations About Putting Restaurants First
It's not exactly as sexy as a superhero origin story, but the founding of Tock does involve problem solving. Nick Kokonas was trying to solve Alinea's costly no-show problem and the resistance they faced when introducing prepaid reservations. In the decade that has passed since, reservation technology has become a vital…
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