"No One's Sure What Works Anymore"
Summary by Jacobs Media Strategies
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"No One's Sure What Works Anymore"
For radio to remain wa player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it become obvious with each passing year how innovation is the all-access pass to a happier future. I'll run down some of the new rules and conditions, and leave you with an exmaple of a well-knnown radio company that truly taking some intelliget and strategic risks.
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