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Welcome to Bro Radio

Welcome to Bro Radio

As analysts continue to break down what happened in the 2024 election, the "bro vote" is often attributed to swinging the results in the red direction. And in the world of old and new media, these now-familiar factors contributed to winning over audiences (mostly guys), generating loyalty, and building new personality brands. Is it too late for FM radio to step into the breach to fill the void?Read Article
"It's The Stupid, Stupid"
United States · United States

"It's The Stupid, Stupid"

Are you a fan of "stupid?" Millions of Americans are if you consider the overwhelming response to two newly released films—one in theaters and the other on the most popular streaming platform. Would a "stupid strategy" work on the radio in 2025?Read Article
A timely reminder of commercial radio’s public value
Radio · United Kingdom

A timely reminder of commercial radio’s public value

When it comes to entertainment, we’re all faced with a myriad of choices, writes Michael Ireland, Radiocentre Director of External Affairs. Every day we make countless conscious (and subconscious) decisions based on a huge array of factors and external influences. Yet there’s still something special about the unique connection a listener has with their favourite radio station. That live human connection and companionship is an enduring element t…See the Story

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