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Study Says WNBA Franchises Increased in Value by an Average of 180% Since Last Year, Setting a Record

UNITED STATES, JUN 23 – Players and league officials are negotiating a new collective bargaining agreement to address salary growth and benefits amid record league valuations and rising attendance.

  • In October 2024, the WNBA players chose to terminate their current collective bargaining agreement, which had been established prior to the 2020 season, in order to begin new contract discussions.
  • The opt-out followed rapid league growth and the union's push for contracts that better represent their expanding value and role.
  • WNBA franchises collectively valued at $3.5 billion reflect a 180% year-over-year increase, driven by rising interest and star players like Caitlin Clark.
  • Nneka Ogwumike praised players, reps, and staff for collaborative negotiation efforts, stating, "Everyone just has a different idea of how we get there."
  • Ongoing talks focus on valuing players fairly, expanding rosters, and aligning compensation with growth amid the league's 11-year media rights deal starting in 2026.
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62 Articles

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New Haven RegisterNew Haven Register
+2 Reposted by 2 other sources
Center

Storm's Nneka Ogwumike, WNBA players union president, speaks out on CBA ...

·New Haven, United States
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WBAL-TVWBAL-TV
+17 Reposted by 17 other sources
Center

WNBA franchises see record valuation growth in 2025

WNBA franchises increased in value by 180% in 2025, led by the Golden State Valkyries at $500M and Caitlin Clark’s Indiana Fever at $335M

·Baltimore, United States
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The Washington Post broke the news in on Sunday, June 22, 2025.
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