Study Says WNBA Franchises Increased in Value by an Average of 180% Since Last Year, Setting a Record
UNITED STATES, JUN 23 – Players and league officials are negotiating a new collective bargaining agreement to address salary growth and benefits amid record league valuations and rising attendance.
- In October 2024, the WNBA players chose to terminate their current collective bargaining agreement, which had been established prior to the 2020 season, in order to begin new contract discussions.
- The opt-out followed rapid league growth and the union's push for contracts that better represent their expanding value and role.
- WNBA franchises collectively valued at $3.5 billion reflect a 180% year-over-year increase, driven by rising interest and star players like Caitlin Clark.
- Nneka Ogwumike praised players, reps, and staff for collaborative negotiation efforts, stating, "Everyone just has a different idea of how we get there."
- Ongoing talks focus on valuing players fairly, expanding rosters, and aligning compensation with growth amid the league's 11-year media rights deal starting in 2026.
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Despite having won barely half their games and having no real standout star, your Golden State Valkyries now hold the highest valuation of any women’s pro sports team ever, and not even a month and a half after playing their first game.Not even six weeks into their first season, your WNBA expansion team Golden State Valkyries have a mediocre record of 7-6, do not have a star player, and their top draft pick won’t even play for them this season. …
WNBA franchise values surge, spurred by rising stars and growing popularity
The WNBA is experiencing a financial boom, driven largely by growing interest in women's basketball and the emergence of standout players like Caitlin Clark, Paige Bueckers, and others.According to a report from Sportico, the 13 teams in the WNBA are now collectively valued at an impressive $3.5 billion. This represents a staggering 180% increase in league value compared to last year.IN CASE YOU MISSED IT | WNBA extends partnership with E.W. Scr…
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