Nirmala Sitharaman urges fintechs to tap rural markets, strengthen cybersecurity

Nirmala Sitharaman urges fintechs to tap rural markets, strengthen cybersecurity

Finance Minister Nirmala Sitharaman calls for a sharper push to integrate MSMEs with account aggregator frameworks and emphasizes the need for tailored financial products for farmers and rural consumers.

FM Sitharaman urges fintechs to look beyond cities, tap into rural India's potential - The Rahnuma Daily

FM Sitharaman urges fintechs to look beyond cities, tap into rural India’s potential New Delhi, June 18 (IANS) Finance Minister Nirmala Sitharaman on Wednesday urged fintech companies to focus more on rural India, saying it is not just a developmental need but also a big business opportunity. In her address at the Digital Payments Awards 2025 here, the minister said that the next wave of fintech innovation should come from villages and the agric…

Conversational Payments Via AI Being Developed To Bolster India’s Digital Ecosystem: FM

Finance minister Nirmala Sitharaman has said conversational payments through artificial intelligence and offline functionality are being developed as a part of India’s evolving digital financial ecosystem. Speaking at the Digital Payments Award 2025, Sitharaman said that India now accounts for half of all real-time digital payments (48.5%) in the world and over 35 Cr users are part of the Unified Payment Interface (UPI) ecosystem. “This is a dir…

Govt will continue to support fintech industry, says finance minister

New Delhi, Jun 18 (PTI) Finance Minister Nirmala Sitharaman on Wednesday held a review meeting with fintech firms and assured that the government will continue to support the industry. During an interaction with founders, CEOs and senior leaders of fintech companies, various issues such as ease of doing business for fintechs and preventing financial frauds were discussed. Sitharaman assured that the government will continue to support the fintec…

Fintech Firms Should View Rural India As Fertile Ground: Sitharaman

Finance Minister Nirmala Sitharaman urged fintech companies on Wednesday to look beyond urban India and tap into the vast, underserved potential of rural and agricultural markets, not just as a social responsibility, but as a business opportunity to create new markets.Sitharaman stressed the need for greater fintech participation in the MSME lending, and said agriculture and rural markets were ripe for innovation."Demand in rural areas is revivi…