Nio Targets 10% Sales Contribution from Firefly Brand Over Time

Nio Targets 10% Sales Contribution from Firefly Brand Over Time

Nio aims for its newly launched Firefly brand to contribute 10 percent of its total vehicle sales in the long term, but executives noted the target will take time to achieve. “In the long run, we would like Firefly to reach about 10 percent of Nio Inc’s total sales, as Mini accounts for about 10 [...] The post Nio Targets 10% Sales Contribution from Firefly Brand Over Time appeared first on EVMagz.

Chinese group NIO has officially unveiled the Firefly, an electric utility vehicle just 4 meters long that has been specifically designed with the tastes of the European public in mind.

Nio unveils the Firefly compact EV, signaling plans for global push

On April 19, Nio’s new sub-brand, Firefly, rolled out its first model—and it’s borrowing the brand’s name. The compact electric vehicle, available in two trims dubbed Zizai and Faguang, is priced at RMB 119,800 (USD 16,772) and RMB 125,800 (USD 17,612), respectively. Deliveries start April 29. That price tag is a significant drop from the model’s initial presale of RMB 148,800 (USD 20,832), which had it competing with upmarket compacts like the …

Nio targets Firefly to contribute 10% of sales

Nio management said orders for Firefly were in line with expectations, and as before avoided talking about specific numbers. For details, please visit CnEVPost.

Nio launches low cost Firefly hatchback with swappable battery

Nio's smallest electric car under the Firefly brand is destined for international markets, marking the start of an era of fun electric affordable hatchbacks. The post Nio launches low cost Firefly hatchback with swappable battery appeared first on The Driven.