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Nike Will Sell on Amazon for First Time in More than 5 Years

Nike is set to begin offering its products through Amazon’s U.S. Platform again, marking the brand’s return after a multi-year absence that started in 2019.
Nike stopped wholesale sales on Amazon six years ago mainly to control counterfeit products and focus on direct sales.
The return is part of Nike's broader strategy under CEO Elliott Hill to expand retail partners and invest in better marketplace experiences.
Amazon confirmed it will source a wider range of Nike goods soon while allowing some independent sellers to clear inventory.
Nike's return to Amazon and planned price hikes suggest efforts to reverse recent sales declines amid intensified competition.

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Colorado Springs Gazette

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Nike to sell its products on Amazon's website again

Nike is going to start selling its products directly on Amazon's website for the first time since 2019 as the company looks for more ways to bring goods to customers and boost sales.

6 hours ago·Colorado Springs, United States

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DNyuz

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My Mother Lode

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Nike to start selling its products directly on Amazon’s US website again

Nike is going to start selling its products directly on Amazon’s U.S. website for the first time since 2019 as the company looks for more ways to bring goods to customers and boost sales. Nike, which sells footwear, clothing and other items, with Amazon at a time when the online retailer was trying to lure big brands to its website. While Nike stopped selling its sneakers and athletic gear directly to Amazon in 2019, Nike’s goods were still avai…

8 hours ago

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Associated Press News

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Nike to start selling its products directly on Amazon's US website again

Nike is going to start selling its products directly on Amazon’s U.S. website for the first time since 2019 as the company looks for more ways to bring goods to customers and boost sales.

8 hours ago·United States

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CNN

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Nike is raising prices – and returning to Amazon

Nike is returning to Amazon after an absence of more than five years and hiking prices on some products as its new CEO works to reverse a revenue slump.

13 hours ago·Atlanta, United States

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