Nielsen, WPP Media Reach Agreement on Expanded Audience Measurement

Nielsen, WPP Media Strike Audience Measurement Partnership

Nielsen and WPP Media (formerly GroupM) have reached a new audience measurement partnership that will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE. The deal will also integrate the measurement firm’s insights into WPP’s Open Media Studios platform. The move is aimed at providing advertisers with more actionable insights to inform their campaign planning and measurement. “We are thrilled to continue working with WP…

Nielsen, WPP Media Reach Agreement on Expanded Audience Measurement

Advertisers will gain actionable insights to better inform their campaign planning and measurement.

Nielsen and WPP Media Ink New Audience Measurement Deal

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE

Nielsen, WPP Media Team To Expand Audience Measurement Capabilities | Radio & Television Business Report

NEW YORK — Dominant audience measurement and consumer data analytics provider Nielsen has struck a new agreement for audience measurement spanning TV, streaming, audio and cross-platform ad performance with WPP Media. That data will be provided through Nielsen ONE, as Nielsen and WPP Media plan to integrate Nielsen’s insights to Open Media Studio (OMS) – a media delivery platform within WPP Open, WPP’s intelligent marketing system. This will all…