Nielsen: Co-Viewing Pilot Delivers +4% Average Increase In Total Viewers

Nielsen: Co-Viewing Pilot Delivers +4% Average Increase In Total Viewers

The increases were seen across February events that included Super Bowl LX, Olympics, NBA All Star Game, Daytona 500 and others

News: Nielsen, Los Angeles Angels, ESPN and more

The following article "News: Nielsen, Los Angeles Angels, ESPN and more" originally appeared on Sports Media Watch. Nielsen Media Research announces results for co-viewing pilot; the Los Angeles Angels organization rebrands its broadcast network; and Skip Bayless will appear on Friday’s edition of “First Take” on ESPN. Plus news on the WNBA, Dave Pasch, Draymond Green and Mina Kimes. Nielsen co-viewing pilot finds 4.19% increase in total viewers…

Nielsen Using Its Wearable Devices to Measure Co-Viewing

Measuring TV viewing is hard. Even using big data, it is tough to measure how many devices are being served content and commercials. The next level of difficulty is counting how many people–if any–are actually in the room and watching when a show or ad airs.That’s data people will pay for. Last month, Viant paid $40 million to buy TVision. TVision has a panel of viewers who agree to be on camera while they watch TV. TVision is best known for usi…

Nielsen co-viewing experiment adds 4% to major February sportscasts

Credit: Kirby Lee-Imagn ImagesNielsen is continuing to develop new ways to find viewers that have not traditionally been captured in its samples. The company’s newest experiment is designed to better capture “co-viewing,” industry parlance for when several people watch a telecast together in the same room. While Nielsen’s co-viewing measurements are still in the pilot phase and thus are not yet included in official top-line viewership figures, i…