US EditionNiche Consumer Tech and the Rise of Targeted Retail in a Fragmented Market
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Niche Consumer Tech and the Rise of Targeted Retail in a Fragmented Market
Consumer expectations have changed dramatically. Personalization, speed, and niche value now define purchasing behavior more than traditional brand loyalty. This shift is reshaping how businesses in tech, retail, and consumer goods position themselves in an increasingly segmented marketplace. One of the most noticeable outcomes of this transformation is the rise of niche tech products and targeted e-commerce. Companies are no longer just buildin…
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