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Adidas After Yeezy: What’s Next for the Brand in 2025
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Adidas After Yeezy: What’s Next for the Brand in 2025
Adidas lost more than a collaborator when the Yeezy partnership ended. The brand also lost one of the most commercially influential product lines of the past decade. In North America especially, the business felt the hit first: slower growth, excess inventory, and a brand identity that became too reliant on a single partnership. Over the … Continue reading Adidas After Yeezy: What’s Next for the Brand in 2025 →
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