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Thailand Rolls Out US$300 Fines for Daytime Drinkers in Change to Alcohol Laws

Thailand's amended laws impose fines of 10,000 baht for drinking alcohol during restricted hours and ban promotional use of celebrities to tighten alcohol control.

  • On Nov 8, Thailand amended The Alcoholic Beverage Control Act to impose fines of 10 baht or more for drinking during restricted hours, tightening enforcement and marketing rules.
  • Amid the changes, advertising must be purely factual and enforcement is strengthened, banning celebrities, influencers and public figures while allowing limited exemptions for licensed entertainment venues, hotels, certified establishments in tourist areas and airports offering international flights.
  • Section 32 clarifies that patrons who buy drinks before 2pm but drink after face fines, as some businesses operate as hybrid bars and restaurants from 11am to 2am on Khao San Road, Bangkok.
  • Industry representatives expect lower off-peak sales and strained restaurant operations, as Bob, an assistant manager, said alcohol sales may halve during prohibited hours.
  • Critics warn the changes will confuse foreign tourists and complicate enforcement, as officials and inspectors may exploit the stricter laws to fine customers and businesses for personal gain.
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13 Articles

Lean Right

When the clock strikes 2 p.m., it's time to spit in the glass. At least for everyone in Thailand. Today, stricter alcohol laws are being introduced in the country, and anyone who defies the rules faces hefty fines.

·Stockholm, Sweden
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Right

Anyone vacationing in Thailand who drinks a beer in the afternoon, for example, risks a hefty fine starting Saturday due to changes to alcohol laws. Thai authorities have tightened the rules and decided to enforce them more rigorously.

·Amsterdam, Netherlands (Kingdom of the)
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Left

A refreshing beer in the afternoon sun can be an expensive affair. Today, stricter alcohol laws are being introduced in Thailand – making it illegal to drink alcoholic beverages.

·Stockholm, Sweden
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The Straits Times broke the news in Singapore on Saturday, November 8, 2025.
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