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New study reveals what drives consumer acceptance of gene editing in food
Summary by CDR – Chain Drug Review
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New study reveals what drives consumer acceptance of gene editing in food
KANSAS CITY – New consumer research from The Center for Food Integrity (CFI), and FMI – The Food Industry Association, provides details on how consumers perceive gene editing in food and agriculture and what drives their willingness to buy.The research, “Consumer Acceptance of Gene-Edited Foods,” found that consumers are significantly more open to gene-edited products when the benefits are clear, personal and values-based. When informed about th…
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