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NEW RESEARCH FROM END WELL REVEALS TELEVISION SPARKS END-OF-LIFE CONVERSATIONS: VIEWERS SIGNIFICANTLY MORE LIKELY TO DISCUSS MORTALITY AFTER WATCHING AUTHENTIC STORYLINES
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NEW RESEARCH FROM END WELL REVEALS TELEVISION SPARKS END-OF-LIFE CONVERSATIONS: VIEWERS SIGNIFICANTLY MORE LIKELY TO DISCUSS MORTALITY AFTER WATCHING AUTHENTIC STORYLINES
90% of Americans say end-of-life conversations are important, yet only 27% have had them - television storytelling emerges as a breakthrough solution to bridge the gap.
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