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Forget GME: Krispy Kreme (DNUT) Is the New Meme Stock

UNITED STATES, JUL 25 – Retail investors on social media have driven a surge in meme stocks like Krispy Kreme, with trading volumes reaching 71 times the average daily level, highlighting market momentum effects.

  • Krispy Kreme's shares dropped sharply by nearly 30% this week following a wider-than-expected quarterly loss and a decision to halt its nationwide growth strategy.
  • The decline followed disappointing earnings, shifting consumer habits, a cybersecurity breach last November, and lower sales from its McDonald's partnership.
  • Despite recent difficulties, Krispy Kreme hit over 100,000 contracts traded Tuesday, drawing meme stock enthusiasm fueled by social media and investor sentiment.
  • Mark Vitner noted meme stock status reflects intangible strengths like cultural relevance, while analysts caution that meme stocks carry volatility and risk akin to gambling.
  • Ongoing regulatory scrutiny and market dynamics suggest meme stock volatility may continue, with Krispy Kreme facing financial pressures and legal challenges ahead.
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New “meme stocks” have surged on the stock market. The Reddit forum behind Gamestophyster has struck again. “It’s like a casino game,” says Maria Landeborg, senior strategist at Danske Bank.

·Stockholm, Sweden
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thedailyupside.com broke the news in on Thursday, July 24, 2025.
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