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New legal right to speak to a human for finance consumers

The rules also require clearer information, easier cancellations and stronger protection from pressure marketing, officials said.

Summary by RTÉ
New rules to be signed into law today will give consumers the legal right to speak to a person instead of an AI chatbot when buying financial products or services either online or over the phone.

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RTÉ broke the news in Ireland on Thursday, July 2, 2026.
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