US EditionThe Lowdown on Labubu: What to Know About the Viral Toy
- Pop Mart’s Labubu, a collectible plush toy created by artist Kasing Lung in 2015, has surged in popularity through worldwide blind box sales.
- This rise followed Pop Mart’s 2019 deal to sell Labubu figurines and the ongoing trend of adults driving toy sales increases in 2024 and early 2025.
- Pop Mart’s revenue more than doubled to $1.81 billion in 2024, partly due to Labubu’s appeal, while demand led to sold-out stores and supply challenges globally.
- The Monsters blind box series including Labubu generated over $419 million in 2024, and actress Flynn said she could not buy one despite searching multiple cities, calling it her "secret obsession."
- To meet demand, Pop Mart plans 50 new U.S. stores by year-end, multiple Labubu releases tied to holidays, and partners with AliExpress for a June 16–25 Summer Sale and live stream promotion.
27 Articles
27 Articles
China's viral Labubu toy has unlikely fan — ruling Communist Party
As Chinese companies ponder how best to market their products internationally, the example set by Pop Mart — the Beijing-based brand behind the viral Labubu toy — has been praised by the country's state media for the creativity that underlies its success. The wide-mouthed, bug-eyed toy's global fan base is evidence of a shift in priorities for China as it transforms from a producer of low-value goods to a hub of innovation, Qiushi, the Communist…
Labubu shines as Pop Mart opens jewellery store
"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opened its first jewellery store in Shanghai on Friday. The jewellery concept store, called Popop, sells accessories adorned with Pop Mart's top-selling characters, including Labubu, Molly and Skullpanda. While Chinese consumption remains subdued in the face of a prolonged property downturn and sluggish economy, Pop Mart…
AliExpress launches Pop Mart’s favourite Labubu and unmissable Summer Sale
You’re gonna want to read on to know when… (Picture: Metro/AliExpress) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Some of you may have heard of AliExpress, but you have definitely heard of a Labubu. If you haven’t, we’ll assume you live under a rock. AliExpress is an international online retail marketplace where customers can shop …
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