New Data From Circana BookScan: U.S. Book Industry Q1 Sales Results
1 Articles
1 Articles
New Data From Circana BookScan: U.S. Book Industry Q1 Sales Results
From a Circana Release: First quarter print book sales in the U.S. dropped 1%, or 2.3 million units, compared to the same time last year. The seasonal Easter shift is a key factor in first quarter performance. Easter 2024 fell in late March and in mid-April this year, leading to difficult comps for the month of March. Key trends measured in 2024 continue to play out in 2025, namely the strength in adult fiction. In the adult print market, ficti…
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