US EditionNew book urges radio industry to act on digital transformation
Summary by radiotoday.co.uk
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New book urges radio industry to act on digital transformation
A new book by Alexis Hue is calling on radio stations to act urgently or risk being left behind in the shift to digital audio. Radio’s Digital Transformation Playbook sets out a framework designed specifically for broadcasters to adapt to the on-demand era. Alexis, a tech entrepreneur and founder of Audiotiq, argues that many current digital efforts in radio are not enough. Instead of focusing on websites and apps, he says stations need to reth…
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