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Netflix's next growth chapter hinges on keeping viewers hooked

Analysts say a beat-and-raise quarter could ease concerns as Netflix faces questions over churn, ad growth and the path to its 2030 targets.

July 15 : Netflix is under pressure to reassure investors about its growth strategy when it reports second-quarter results on Thursday, as its user engagement has faltered amid growing competition from traditional media players, YouTube and mobile viewing.The streaming giant has shed over a fifth of its value

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As Netflix prepares to announce its second-quarter earnings, Wall Street's attention is shifting from subscriber numbers to user "engagement." This is because, with the advertising business not yet established as a major revenue source, the ability to increase user viewing time and service frequency has emerged as a key variable determining future growth. In particular, the expansion of the advertising business and live content...

Netflix (NFLX) will present its second-quarter results this Thursday at a decisive moment for the company.After months of stock pressure, analysts try to respond if the reversal of the stock reflects a deterioration of their prospects or if, on the contrary, it opens up an opportunity for investors.See more: Buffett reveals the plan to donate its entire stake in Berkshire Hathaway before 2034The stock rises by 0.85% this Wednesday, but accumulat…

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Channel News Asia broke the news in Singapore, Singapore on Wednesday, July 15, 2026.
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