Netflix used AI in a hit show and didn't tell anyone until now
BUENOS AIRES, ARGENTINA, JUL 19 – Netflix used generative AI to create a key building collapse scene in El Eternauta, completing it ten times faster and reducing production costs, co-CEO Ted Sarandos said.
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The streaming platform explained that the use of AI allowed it to decrease production costs of the series
The platform confirmed that it used generational AI tools in an 'El Eternauta' scene, which allowed the visual effects to be completed ten times faster and with a lower budget.
Netflix has used artificial generation intelligence for the first time in one for its programs, in an attempt to help make “cheap” and “better” movies and TV series.
Netflix Breaks New Ground with AI-Generated Visuals in Sci-Fi Series ‘El Eternauta’
Netflix has revealed that it used generative artificial intelligence (GenAI) to power visual effects in El Eternauta, a highly anticipated Argentine sci-fi series, marking the first time the streaming giant has integrated AI-generated footage into the final cut of an original production. The disclosure came during Netflix’s Q2 2025 earnings call, where co-CEO Ted Sarandos […] The post Netflix Breaks New Ground with AI-Generated Visuals in Sci-Fi…
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