Want to Watch a Podcast? Netflix and Spotify Partner to Bring Video Podcasts to Streaming
Netflix will stream top video podcasts from Spotify, including sports and true crime, responding to 72% of listeners preferring video podcasts, starting early 2026 in the U.S.
- Next year, Netflix will begin streaming a selection of Spotify video podcasts after the companies struck a licensing deal, debuting in the U.S. in early 2026 with other markets to follow.
- Over the past year, Spotify boosted video tools and host incentives and launched a Partner Program to monetize creators amid rising YouTube competition.
- Spotify and Netflix listed specific shows including sports and true-crime titles such as The Bill Simmons Podcast, The Rewatchables, and Serial Killers, many produced by The Ringer Podcast Network, which Spotify acquired for about $250 million.
- This partnership gives creators new distribution and Netflix fresh, low-cost programming, the companies say it broadens discovery and complements Netflix's lineup while analysts call it a mutual defense move against YouTube.
- Audience metrics show growing appetite for video podcasts as a Cumulus Media study found 72% of listeners prefer video and Spotify reports more than 430,000 video podcasts as of Q2 2025.
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The Netflix and Spotify deal blocks full episodes of the podcasts from appearing on YouTube from early 2026 - though clips and audio versions will still be available
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Spotify and Netflix have signed an agreement, covering sixteen podcasts, which will apply only to the United States as a first step.
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