Netflix strikes 'KPop Demon Hunters' toy deals with both Mattel and Hasbro

'KPop Demon Hunters' Halloween costumes are sold out. Parents are frantic.

"K-Pop Demon Hunters" is the top Halloween costume -- but it's sold out nearly everywhere.Spirit Halloween"KPop Demon Hunters" is a Netflix hit — and also a super-popular Halloween costume. But where to find one?Spirit Halloween makes the officially licensed version, but only in limited quantities. It's sold out.Netflix tells Business Insider that interest from licensing partners was "soft" before the franchise became a runaway hit.Like the pare…

KPop Demon Hunters Will Get a Ton of Branded Toys Through New Netflix Hasbro and Mattel Partnership

Here we go: KPop Demon Hunters is poised to be a global phenomenon. Why are we just saying that now? Well, because Netflix has officially announced that the hit film will work in joint partnership with toy giants Mattel and Hasbro to license a ton of cool toys for HUNTR/X and Saja Boys fans alike.Once a movie or TV show starts getting toy lines, it’s serious, folks. The global co-master licenses for both companies will allow them to both produce…

KPop Demon Hunters headed to toy stores as Netflix taps Mattel, Hasbro

Streamer bets its most-watched original film and smaller, non-franchise movies can scale into lucrative intellectual property.

Netflix names Mattel and Hasbro for K-Pop Demon Hunters toys (MAT:NASDAQ)

Explore the new KPop Demon Hunters merchandise from Mattel and Hasbro, featuring exclusive toys, games, and collectibles.

Netflix partners with Hasbro and Mattel on 'KPop Demon Hunters' toys

"KPop Demon Hunters" dolls and action figures based on the animated hit movie on Netflix will be shipped to customers next year.