Netflix Tests AI-Powered Search and TikTok Layout for Mobile App
- Netflix announced on Wednesday a beta test of AI-powered search on iOS and a TikTok-style vertical feed for its mobile app during a press preview event.
- The company partnered with OpenAI to develop generative AI features that let users find content using natural conversational phrases and browse clips more efficiently.
- Netflix also unveiled a redesigned TV home screen with a simpler layout that boosts tailored recommendations and reflects its expanded lineup including games and live events.
- Netflix’s chief technology officer, Elizabeth Stone, explained that their search feature will allow users to find movies and shows by speaking naturally, for example by saying they want something lighthearted and amusing.
- These updates aim to simplify navigation and improve content discovery for Netflix’s over 300 million subscribers, enabling faster, more flexible entertainment choices.
18 Articles
18 Articles
Netflix Unveils AI-Powered Search Tool for Personalized Recommendations
Netflix introduces a new AI search feature and homepage redesign. Credit: Dominic Smith / CC BY 2.0 Netflix has introduced a new AI-powered search tool to enhance the user experience in discovering shows and movies. The update is part of a broader redesign of the TV and mobile experience, designed to be faster, easier to use, and more tailored to individual preferences. Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Ston…
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