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Netflix Tests AI-Powered Search and TikTok Layout for Mobile App

  • Netflix announced on Wednesday a beta test of AI-powered search on iOS and a TikTok-style vertical feed for its mobile app during a press preview event.
  • The company partnered with OpenAI to develop generative AI features that let users find content using natural conversational phrases and browse clips more efficiently.
  • Netflix also unveiled a redesigned TV home screen with a simpler layout that boosts tailored recommendations and reflects its expanded lineup including games and live events.
  • Netflix’s chief technology officer, Elizabeth Stone, explained that their search feature will allow users to find movies and shows by speaking naturally, for example by saying they want something lighthearted and amusing.
  • These updates aim to simplify navigation and improve content discovery for Netflix’s over 300 million subscribers, enabling faster, more flexible entertainment choices.
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Netflix Tests AI-Powered Search and TikTok Layout for Mobile App

Streaming Netflix on your phone is about to get more interactive.

·New York, United States
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cnet broke the news in New York, United States on Wednesday, May 7, 2025.
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