US EditionNetflix Reveals Big Overhaul, Here’s What’s Coming And When
- Netflix revealed a major overhaul of its tvOS app and experimental features on iOS during a virtual Product & Tech event on Tuesday.
- The redesign follows over a year of development and comes amid Netflix's recent record profits and ahead of its May 14 upfront event.
- The update moves main shortcuts like Search and My List to the top, adds a My Netflix hub for ongoing watches, and offers more personalized homepage recommendations.
- The new AI-powered search feature on Netflix will allow users to find content using natural language queries like “I want something funny and upbeat” and will initially be available as a small opt-in beta on iOS devices.
- The new tvOS experience will roll out globally starting May 19, while AI search and TikTok-like vertical feed tests will expand slowly, signaling Netflix’s push for easier content discovery.
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Netflix has a new cure for decision fatigue
Netflix's new homepage will move search categories to the top of the page.NetflixNetflix is making big updates to its homepage to improve engagement and cut down on decision fatigue.The changes aim to boost time spent as Netflix shifts focus to engagement from subscriber growth.Netflix's strategy includes vertical video, AI search, and more.Netflix is refreshing its homepage for the first time in a decade as it tries to keep people on the servic…
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Total News Sources72
Leaning Left11Leaning Right5Center23Last UpdatedBias Distribution59% Center
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