Netflix Releases New Ad Tier Metric, Says It Reaches 190 Million Monthly Active Viewers

Netflix ad ambitions grow as low-cost plan surges

LOS ANGELES — Netflix on Wednesday touted a surge in popularity for its low-cost streaming plan with ads, as it looks to tap into the lucrative the world of brands.

Netflix creates new made-up metric for advertisers

“Monthly active viewers” takes the number of users who’ve watched at least one minute of ads in a month and multiplies that by the presumed number of people in each household.

Netflix's ads chief describes the area of the business she's most excited about and why

Amy Reinhard is Netflix's ads president.Alberto Rodriguez/Variety via Getty ImagesNetflix's ads head said she's most excited about "interactive and modular" formats.Netflix said its ad tier now reaches 190 million monthly active viewers globally, a new metric.It also shared a slew of new ways it's growing the business, like targeting options and brand deals.Netflix wants its ads to be as personal as its content recommendations."People expect a l…

Netflix ad ambitions grow as low-cost plan surges to 190 million viewers

Netflix unveiled it has more than 190 million monthly active viewers watching commercials on Netflix, as the streamer aims to expand its reach into advertising.

Netflix Claims 190 Million Ad-Tier Viewers Worldwide Under New Metric

Netflix is rolling out a new advertising metric it calls monthly active viewers and claiming it has 190 million of those viewers on its ad tier.

Netflix Switches To New Ad Tier Metric, Claiming 190 Million Monthly Active Viewers

Netflix is switching to a new metric to capture the scale of its ad-supported tier, announcing it now reaches 190 million monthly active viewers.