US EditionNetflix Partners with Yahoo DSP for Programmatic ad Buys
- On June 16, 2025, Netflix announced a partnership with Yahoo DSP to expand its global programmatic advertising business across 12 ad-supported countries.
- The partnership responds to Netflix's strategic focus on growing its advertising revenue amid largely flattened subscriber growth and increasing demand for targeted ad solutions.
- This collaboration enables advertisers to buy Netflix ads programmatically via Yahoo DSP, joining existing partners like The Trade Desk, Google, and Microsoft, while offering expanded targeting with over 100 interests in 17+ categories.
- Netflix's ad-supported subscription tier has grown to 94 million users from 70 million last November, and Amy Reinhard highlighted that the integration enhances advertisers' ability to target Netflix's highly engaged global audience more effectively.
- This deal signals a milestone for Netflix's advertising business by enabling broader access to premium inventory, helping marketers drive better performance in a brand-safe environment across multiple regions.
11 Articles
11 Articles
Netflix partners with Yahoo DSP for programmatic ad buys
(Stock image via Pixabay, Graphic by The Desk) Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected TV inventory through Yahoo DSP. The deal covers all 12 regions where Netflix offers the low-cost, ad-supported version of its streaming service, which is priced around $8 per month in the United States and costs about the same in local currency in other parts of the world. “Th…
As the digital advertising market continues to transform at high speed, Netflix confirms its shift towards a hybrid model of monetization. By combining with Yahoo DSP, the streaming giant intends to open up its advertising inventory more to programmatic purchasing while maintaining control over the quality of the user experience. An approach that illustrates the moulting of a long-reactive platform to any form of advertising. Yahoo DSP, new chan…
Within the framework of the International Advertising Festival, Cannes Lions today announced a strategic alliance with Yahoo DSP. In a context where programmatic advertising is consolidated as one of the pillars of digital marketing, Netflix takes a strategic step by expanding its global programmatic offer through an alliance with Yahoo DSP. This integration will allow advertisers to buy spaces on Netflix programmatically through Yahoo’s platfor…
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