Nestlé at SARA 2025: How Does the Company Contribute to the Coffee Industry with Its Brand Nescafé?

For several years, Nestlé has set itself a goal: to invest and invest in the local area for more impact. At the International Fair for Agriculture and Animal Resources (SARA) 2025, Nestlé reaffirmed its commitment to food sovereignty. Presented for decades in Côte d'Ivoire, the company is transforming Ivorian coffee to produce locally the famous Nescafé Classic. A way to value national resources while meeting consumers' expectations.